COMPETITIVE ADVANTAGE

Built Different.
Built for What Matters.

Not Just a Platform.
A Purpose-Driven Ecosystem.

Cherish These Words is the only platform purpose-built to preserve identity before memory loss while combining person-centered care, life story preservation, caregiver support, secure collaboration, and legacy planning into one integrated ecosystem. Rather than focusing on genealogy, memorialization, or photo storage alone, we connect identity with care-creating lasting value for families, healthcare providers, and future generations.

HOW WE STACK UP

Cherish These Words is purpose-built for identity preservation and person-centered care. While other platforms solve pieces of the problem, no existing solution combines identity preservation, caregiving, healthcare integration, and legacy planning into a single ecosystem.

Cherish These Words

Feature / Capability	Cherish These Words	Ancestry	MyHeritage	FamilySearch	Storyworth	Legacybox	MemoryWell	Facebook Memorialization
Built for Pre-Diagnosis Identity Preservation	Yes	No	No	No	No	No	No	No
Person-Centered Care Framework	Yes	No	No	No	No	No	No	No
Life Story Capture Beyond Photos	Yes	Yes	Yes	Yes	Yes	No	Yes	Yes
Caregiver Support Tools and Resources	Yes	No	No	No	No	No	Yes	No
Private, Secure and HIPAA-Conscious Design	Yes	No	Yes	Yes	Yes	No	No	No
Family Collaboration and Role-Based Access	Yes	Yes	Yes	No	Yes	No	Yes	No
Timeline, Milestones and Legacy Mapping	Yes	Yes	Yes	No	Yes	No	Yes	No
Voice and Video Legacy Recording	Yes	Yes	Yes	No	Yes	No	Yes	No
AI Integration with Identity and Care	Yes	No	No	No	No	No	No	No
Designed for Aging Populations	Yes	No	No	No	No	No	Yes	No
Free for Individuals with Dementia or Alzheimer's	Yes	No	No	No	No	No	No	No
Revenue Model Focus	Purpose + Sustainability	Subscription	Subscription + Add-ons	Donations	Subscription	One-Time Services	Subscription, B2B Focus	Free, Non-Monetized
Mission-Driven Nonprofit Partnership	Yes	No	No	No	No	No	No	No

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WHY WE’RE DIFFERENT

BUILT FOR IDENTITY, NOT JUST HISTORY

We focus on the person behind the diagnosis values, preferences, relationships, and life experiences.

PERSON-CENTERED CARE AT THE CORE

Grounded in evidence-based theory and designed to improve care quality, communication, and outcomes.

PRIVACY, SECURITY & TRUST FIRST

Enterprise-grade security with HIPAA-conscious design, encryption, and role-based access.

CAREGIVER SUPPORT THAT MAKES A DIFFERENCE

Tools, insights, and resources that reduce caregiver stress and improve confidence and connection.

DESIGNED FOR GENERATIONS, NOT JUST USERS

A legacy platform that grows with families and creates lasting impact across generations.

MISSION-DRIVEN WITH SOCIAL IMPACT

A portion of every subscription supports our 501(c)(3) partner, Mall of Hope, providing free access to those in need.

PROOF THAT OUR APPROACH WORKS

55M+

People worldwide living with dementia today

(WHO, 2023)

80%

Of care is provided by family caregivers

(AARP, 2023)

61%

Of caregivers report high emotional stress

(AARP, 2023)

Early Identity Preservation

Improves engagement, communication, and care quality

(ADI, 2021)

$1.6T

Projected global cost of dementia care by 2030