MARKET OPPORTUNITY
A Massive, Growing,
Multi-Industry Opportunity
Built on a Simple Truth: When we know who someone is,
We can care for them better.
Cherish These Words is creating an entirely new category at the intersection of identity preservation, person-centered care, caregiving technology, digital legacy, and healthcare intelligence. By preserving the essence of a person before memory is lost, we empower families, caregivers, healthcare organizations, and future generations with information that improves care, strengthens relationships, and preserves dignity.
THE OPPORTUNITY AT A GLANCE
TAM
Total Addressable Market
$610+ Billion
Global markets we are positioned to impact.
SAM
Serviceable Available
Market
$128+ Billion
North American opportunity across our primary launch markets
SOM
(5-Year Target) Serviceable Obtainable Market
$2.6-$4.2
Billion
Realistic, serviceable, obtainable market through focused execution and partnerships
WHY NOW?
Several global trends are converging:
- Aging populations are increasing rapidly worldwide.
- Dementia prevalence continues to rise dramatically.
- Family caregivers provide the majority of long-term care.
- Digital legacy expectations are becoming mainstream.
- Healthcare is shifting toward person-centered care.
- Value-based reimbursement increasingly rewards better outcomes.
- Artificial intelligence is making personalized care more scalable.
- Healthcare organizations seek solutions that improve engagement while reducing costs.
MARKET SIZE BREAKDOWN
Total Addressable Market (TAM)
$610+ B
Global
Represents global opportunities spanning healthcare, caregiving, digital identity, legacy preservation, and Age Tech.
Serviceable Available Market (SAM)
$128+ B
North America
Focuses on North America across healthcare systems, senior care organizations, home care providers, families, and enterprise partners.
Serviceable Obtainable Market (SOM) 5-Year Target
$2.6–$4.2B
Revenue Opportunity
Achievable through disciplined market entry, strategic partnerships, enterprise licensing, and category leadership.
10-Year Target
$6–$10+B
Revenue Opportunity
Expansion into global markets, AI-powered caregiving intelligence, enterprise healthcare integrations, and adjacent verticals.
Long-Term Vision
$20+ B
Potential
A category-defining platform for identity preservation, person-centered care, digital legacy, and healthcare intelligence.
LARGE & GROWING MARKETS WE SERVE
Age Tech Market
$341 B
19.8% CAGR
Projected rapid expansion is driven by aging populations seeking technologies that support independence, wellness, safety, and quality of life.
Dementia & Alzheimer’s Care
$106 B
7.6% CAGR
Growing demand for solutions that improve dementia care, caregiver support, early intervention, and quality of life.
Healthcare Technology
$660 B
15% CAGR
Digital health, electronic health records, patient engagement, care coordination, and AI-powered healthcare solutions continue expanding worldwide.
Digital Legacy Market
$21 B
23% CAGR
Consumers increasingly preserve photos, videos, stories, and personal history for future generations.
Genealogy & Family History
$6.5 B
6.3% CAGR
Interest in documenting family history, ancestry, and intergenerational storytelling continues to grow globally.
Hospice & Palliative Care
$25 B
9.3% CAGR
Increasing emphasis on emotional, spiritual, psychosocial, and person-centered support during serious illness.
Home Healthcare
$150 B
7.9% CAGR
Families increasingly choose aging in place, creating demand for digital caregiving tools and coordinated care.
Funeral & Memorial Industry
$20 B
4.5% CAGR
Families seek more meaningful ways to preserve memories and celebrate lives through digital memorialization.
Insurance Industry
$70+ B
Annual Spend
Growing
Health insurers increasingly invest in solutions that improve outcomes while lowering long-term care costs. Growing annual investment.
Pet Legacy Market
$3.6 B
10.2% CAGR
Families increasingly preserve the stories, memories, photographs, and life histories of beloved pets.
CROSS-INDUSTRY NEED
Every industry above shares a common need: better understanding of the individual to deliver personalized, meaningful, and dignified experiences.
We are the infrastructure that makes this possible.
Senior Living & Memory Care
$127 B
5.7% CAGR
Rapid expansion of senior housing, assisted living, skilled nursing, and memory care communities.
WHY CHERISH THESE WORDS WINS
✔ First-to-market focus on pre-diagnosis identity preservation with person-centered care at the core.
✔ Comprehensive platform across stories, preferences, medical, emotional, and legacy information.
✔ Designed for families, caregivers, and organizations together.
✔ Evidence-based approach aligned with care best practices and ongoing doctoral research.
✔ AI roadmap creates long-term defensibility and scale.
✔ Multiple revenue streams across B2C, B2B, and enterprise.
✔ Powerful social impact with measurable improvement in care quality and caregiver well-being.
REVENUE MODEL SNAPSHOT
Individual & Family Subscriptions
Monthly / Annual plans
Premium Life Story Creation
Guided interviews & professional services
Caregiver & Professional Plans
Tools for care teams & organizations
Enterprise & Health System Licensing
API integrations & bulk licensing
Partnerships & Strategic Alliances
Insurance, senior living, hospice, and more
THE INVESTMENT THESIS
Cherish These Words is building the category for Identity Intelligence™.
✔ Massive, growing, underserved markets
✔ Strong alignment with healthcare transformation
✔ Clear path to multi-billion dollar scale
✔ Meaningful social impact and ESG alignment
✔ Attractive returns with long-term defensibility
