CWJInvestments Logo cherish these words christopher wayne jones investment opportunity

INVESTMENT OPPORTUNITY

Preserving Identity. Transforming Care.

Building Enduring Value.

Cherish These Words sits at the intersection of aging, dementia care, digital legacy, and person-centered care—addressing a profound human need with a scalable, technology-enabled solution.

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55M+

People worldwide living with dementia
(WHO, 2023)

$1.3T

Global annual cost of dementia today
(ADI, 2023)

13.7% CAGR

Digital legacy market growth through 2031
(Fortune Business Insights)

1 in 4

Adults is a caregiver in the U.S.
(AARP, 2023)

Massive Need. Limited Solutions.

A clear market gap.

 

OUR INVESTMENT THESIS

Large and Growing Markets

Serving aging populations, caregivers, healthcare organizations, and families across a global market.

Proven Need, Limited Solutions

No comprehensive platform preserves identity before cognitive decline and supports person-centered care.

Scalable, High-Margin Model

Digital delivery with low marginal cost enables attractive unit economics and improving margins over time.

Evidence-Driven Advantage

Grounded in person-centered care, trust theory, and doctoral research focused on measurable outcomes.

Multiple Revenue Streams

Diversified model across consumers, healthcare, insurers, partners, and enterprise.

Defensible Position

Built for interoperability, data security, and deep integration into care ecosystems.

Use of Proceeds

$15M

Total Investment

40%

Product Development & Technology

25%

Growth & Market Expansion

15%

Partnerships & Integration

10%

Operations & Talent

10%

Working Capital & Reserves

KEY MILESTONES

Year 1

Platform launch, initial user growth, pilot healthcare partnerships

Year 2

Expand enterprise contracts, enhance features, and API availability

Year 3

Positive operating cash flow, national partnerships, research results

Year 4

Scale in healthcare, insurer channels, AI insights (beta), international pilots

Year 5

Market leadership in identity preservation and person-centered care technology

GROWTH STRATEGY

Build Deep Partnerships

Embed Cherish These Words into healthcare, senior living, insurance, and community ecosystems.


Expand Our Reach

Multi-channel growth through digital, referral partners, clinicians, and caregiver organizations.


Innovate Continuously

Leverage AI and research to deliver insights that improve care and user outcomes.


Go Global

Localized language, cultural adaptation, and strategic international partnerships.

EXIT CONSIDERATIONS

Cherish These Words is positioned to attract strategic or financial acquirers as the category matures.

Strategic Acquirers

EHR companies, care coordination platforms, senior living operators

Healthcare Technology

Digital health, remote care, digital therapeutics companies

Insurance Partners

Life, LTC, and health insurers seeking member engagement

Media & Consumer Tech

Companies expanding into family legacy, storytelling, and wellness

Financial Acquirers

Consolidators in AgeTech and care technology

WHY THIS IS A COMPELLING OPPORTUNITY

Addresses a universal need with emotional and clinical relevance.

Supports better care, stronger relationships, and improved outcomes.

Aligned with powerful secular trends: aging, caregiving, and digital legacy.

Clear path to scale with multiple, diversified revenue streams.

Strong unit economics with improving margins and cash flow.

Built by a founder with lived experience, academic depth, and a mission-driven team.


Copyright 2026 CWJInvestments