CWJInvestments Logo cherish these words christopher wayne jones investment opportunity

FINANCIALS

Strong Unit Economics. Scalable Impact.

A sustainable financial model built for long-term value creation and measurable impact.

Cherish These Words transforms a growing societal need into a scalable, recurring-revenue business. Our diversified model, strong gross margins, and capital-efficient approach position us for attractive returns and long-term growth.

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DIVERSIFIED REVENUE

Multiple complementary streams reduce reliance on any single customer or channel.

RECURRING & PREDICTABLE

Subscriptions and long-term contracts drive stable, recurring revenue.

HIGH GROSS MARGINS

Digital delivery and scalable infrastructure produce strong margin expansion.

CAPITAL EFFICIENT

Asset-light model with disciplined spend and strong cash flow generation.

PURPOSE-DRIVEN RETURNS

Delivering financial performance while improving care, trust, and quality of life.

OUR REVENUE MODEL

Subscriptions (Individuals & Families)

Monthly and annual plans to preserve stories, upload memories, and share with loved ones.

Recurring revenue with low churn due to the emotional value of the platform.

Enterprise Licensing (Organizations)

Per-seat or tiered licensing for memory care, assisted living, hospitals, home care, and community programs.

Includes admin tools, analytics, and training resources.

Healthcare Partnerships

Partnerships with health systems, insurers, and care networks to enhance person-centered care and caregiver support.

Contract and value-based arrangements.

Storage & Media Upgrades

Tiered plans for additional secure storage, high-resolution media, and advanced features.

Usage-based and add-on revenue.

APIs & Integrations

APIs enable integration with EHRs, care platforms, and third-party applications.

Developer access and integration fees.

Affiliate & Referral Revenue

Revenue from trusted partners, referral programs, and recommended products and services.

 

FIVE-YEAR FINANCIAL PROJECTIONS (BASE CASE)

5 Year Financial Projections
Revenue and Operating Cash Flow

VALUE CREATION (YEAR 5)

$26.4M

Projected Revenue

$12.3M

Projected EBITDA

69%

Gross Margin

INVESTMENT RETURNS (BASE CASE)

NPV (5 Years)

$32.7M

10% Discount Rate

IRR

38%+

Exceeds Industry Hurdle Rate

Payback Period

Year 3

Positive Operating Cash Flow

KEY ASSUMPTIONS

Strong market adoption in target segments

Annual revenue growth driven by scale and partnerships

High gross margins due to digital delivery

Disciplined cost management

Working capital recovers in terminal year

Use of Funds

$15M

Total Investment

40%

Product Development & Technology

25%

Growth & Market Expansion

15%

Partnerships & Integration

10%

Operations & Talent

10%

Working Capital & Reserves

USE OF FUNDS IN DETAIL

Product Development & Technology (40%)

Enhance platform capabilities, AI roadmap, security, and integrations.


Growth & Market Expansion (25%)

Sales, marketing, customer success, and brand awareness.


Partnerships & Integration (15%)

Healthcare partnerships, enterprise integrations, and API ecosystem.


Operations & Talent (10%)

Team expansion across engineering, operations, and clinical advisory.


Working Capital & Reserves (10%)

Runway extension and risk mitigation.

MILESTONES & VALUE INFLECTION POINTS

Year 1

  • Product launch, initial user growth, pilot partnerships

Year 2

  • Enterprise contracts, expanded features, API availability

Year 3

  • Positive operating cash flow, national partnerships

Year 4

  • Scale in healthcare, insurer channels, AI insights (beta)

Year 5

  • Market leadership in identity preservation and person-centered care technology
 

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