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EXECUTIVE BIOGRAPHY

Christopher Wayne Jones

Founder & Chief Executive Officer

Cherish These Words

Christopher Wayne Jones is an entrepreneur, technologist, caregiver, and visionary leader dedicated to preserving identity and transforming person-centered care. Through Cherish These Words, he is building the first integrated platform that captures the voices, stories, and preferences that define who we are—empowering families, caregivers, and future generations.

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CAREGIVER AT HEART

Personal experience in dementia and Alzheimer’s care fuels a mission to protect dignity and improve quality of life.

PURPOSE-DRIVEN LEADER

Building a values-based company that creates measurable social and economic impact.

LIFELONG LEARNER

Advanced education in IT, business, and change management with extensive professional certifications.

TECHNOLOGY LEADER

20+ years of experience in web development, digital strategy, and business operations.

GLOBAL VISIONARY

Creating a platform with the potential to reach millions of families worldwide.

PROFESSIONAL EXPERIENCE

Entrepreneur & Business Owner

Digital Solutions & Online Ventures

Founded and led multiple digital businesses delivering web development, SEO, social media management, and automation solutions for startups and small businesses.


Digital Consultant & Strategist

Remote Partner to Startups & SMBs

Helped organizations increase efficiency, strengthen online presence, and streamline operations through technology and data-informed strategies.


Virtual Operations Expert

Administrative, Marketing & Technical Support

Provided end-to-end remote support including customer communication, project management, content creation, analytics, and dispatch operations.

CAREGIVING BACKGROUND

My journey into caregiving was personal. Caring for family members and working in dementia and Alzheimer’s care settings taught me that behind every diagnosis is a life story and that not knowing that story can lead to fear, frustration, and impersonal care.

  • Hands-on experience in memory care and home healthcare.
  • Deep understanding of caregiver challenges and the emotional toll of caregiving.
  • Committed to building solutions that restore dignity, spark connection, and support person-centered care.

TECHNICAL EXPERTISE

Web Development

HTML, CSS, PHP, JavaScript, jQuery, MySQL, WordPress, Wix, Weebly, 3dCart and more.


Digital Marketing & Growth

SEO, content marketing, PPC, social media strategy, A/B testing, email marketing.


Data & Analytics

Data visualization, reporting, dashboards, performance analytics, and insights.


Automation & Systems

Workflow automation, CRM tools, process optimization, and operational efficiency.


Communication & Operations

Customer support, call management, email handling, dispatch mapping, and administration.

EDUCATION

Doctor of Philosophy (PhD) in Change Management

In Progress – Expected April 2030


Master of Business Administration (MBA) focus in Finance

Completed


Bachelor of Science in Information Technology Focus in Web Development

Completed

CERTIFICATIONS & TRAINING

  • Hootsuite Platform Certification, Email Marketing, Digital Marketing 101
  • SEO, Content Marketing, PPC, Digital Analytics
  • Microsoft Project, Lean Management, SQL Training, Digital Transformation
  • Python, R Programming, Data Visualization, Statistics, Mathematical Optimization
  • Lean Six Sigma (Healthcare & IT Applications)
  • CCBA Certification Training, Minitab
  • Python for Data Science (IBM), Power BI
  • Business Analysis & Data Analytics Certifications
  • Registered Chaplain – State of New Jersey

View full list of certifications on LinkedIn

LEADERSHIP PHILOSOPHY

Christopher leads with empathy, integrity, and a commitment to continuous improvement.

People First

Technology should enhance human connection, not replace it.


Evidence Driven

Decisions grounded in data, research, and real-world outcomes.


Excellence in Execution

Disciplined focus on quality, scalability, and sustainability.


Service Oriented

Business as a force for good in the lives of individuals and communities.

LONG-TERM VISION

Christopher’s long-term vision is a world where every person’s identity is preserved, every caregiver is supported, and every individual receives care that honors who they truly are. Through Cherish These Words and Mall of Hope, he is building a lasting legacy that bridges technology, compassion, and humanity.

PRESERVE IDENTITY

STRENGTHEN CARE

CONNECT GENERATIONS

CREATE LASTING IMPACT


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